as a signature seal on their artwork.
Andre Pectin is using 5 different seals as stylistic elements in the corporate design, to express not only the
values of Chinese culture but also the precise handicraft which is proven in the seal itself.
The calligraphies of the inscriptions used on our seals have each four characters that are read from top-down and right-left. In our following explanation we give in the first line a corresponding English
translation, in the second line the writing in Pin Yin and in the third line a word by word translation:
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Quality Assurance
zhì liang, bǎo zhèng
Quality, to guarantee or to
assure -
This seal stands for our commitment for producing only the highest possible product quality which conforms to all quality requirements.
-
World Class
shì jiè, yí liú
World, front rank -
We are aspired to be the best in everything we do, to be a world class pectin expert by all efforts.
-
Be close to nature
qīn jìn, zì rán
Get close to something, nature -
We are producing a natural product which is nothing else than a natural part of fruits or an extract from nature. We not only benefiting greatly from nature, we strive to return more to it. We see us as a part of our natural environment.
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Customer Solutions
jiě jué, fāng àn
To solve, a proposal or a plan -
Our top priority is to provide the customers perfect individual solutions which we try to develop in collaboration and partnership. Whether it concerns special product requirements, shipment schedule, payment terms or individual labelling, we offer customer-tailored solutions.
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Innovation
chuàng xīn, fā zhǎn
Bring forth new ideas, to develop -
We as a supplier of functional food ingredients consider ourselves as an essential part of the customer's new product development process. We are adding value into this process with new ideas and innovation.